Descriptions of the following powerpoint :
Popularity: 12% [?]
Descriptions of the following powerpoint :
Popularity: 12% [?]
by : Professor William Greene
Economic Foundations for Entertainment, Media, and Technology
Special Features of the Demand for Experience Goods
Understanding the Demand
for Experience Goods
* Differences between experience and “humdrum” goods
* Motivation for consumption
* Aspects of demand
* Implications for markets
Demand for a Good or Service from the Consumer’s Viewpoint
Popularity: 22% [?]
Alternative Infrastructure Solutions
Vladimir MilovWhy the search for oil & gas transit alternatives is vital for Central Asian nations?
* Dependence on the Russian transit monopoly
* Kazakhstan’s challenge: how to evacuate additional oil if the oil production grows from 1.5 mbd to 3 mbd by 2015?
* Turkmenistan’s challenge: how to diversify gas exports, ensure direct access to consumers other than Russia, and ensure fair level of gas export prices?
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* What is SEO
* Industry Research
* SEO Process
* Technical aspects of SEO
* Social Media – MySpace Optimization
* Measuring SEO success
* SEO Tools
What is SEO ( Search Engine Optimization )?
* The process of improving web pages so they rank higher in search engines for your targeted keywords.
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / Relevance
Key Factors
Content Relevance
Where are the Organic Results?
Organic
Industry Research – Who gets the clicks?
The vast majority of clicks — roughly 60 percent, go to organic listings.
Source: Enquiro, 2006
Organic Clicks vs Paid Clicks
Industry Research: Organic SEO is the most popular form of SEM
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by Greg Jarboe, President of SEO-PR
Can a public relations veteran be a search engine optimization expert?
* I’ve been called “a pioneer in the field of using search engine optimization in combination with press releases” by Lee Odden’s Online Marketing Blog
* My “search engine optimization wizardry” has been praised by KDPaine’s One-Minute Benchmarking Bulletin
In 2002, Google News blended press releases into search results
According to one blogger, universal search plays to our strengths in PR
* “One can’t help but notice that if Greg Jarboe had gone to Google and designed universal search himself he likely couldn’t have designed it (better) to play into his strength areas in news and PR related issues.”
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Popularity: 21% [?]