by : Professor William Greene
Economic Foundations for Entertainment, Media, and Technology
Special Features of the Demand for Experience Goods
Understanding the Demand
for Experience Goods
* Differences between experience and “humdrum” goods
* Motivation for consumption
* Aspects of demand
* Implications for markets
Demand for a Good or Service from the Consumer’s Viewpoint
Popularity: 22% [?]
Language Processing: Humans & Computer
Psycholinguistics:
* The area of linguistics that is concerned with linguistic performance–how we use our linguistic competence–in speech (or sign) production and comprehension.
The Speech Chain:
Brain-to-Brain Linking
* A spoken utterace starts as a message in the speaker’s brain/mind.
* The message is put into linguistic form and interpreted as articulation commands.
* It emerges as an acoustic signal.
* The signal is processed by the listener’s ear and sent to the brain/mind, where it is interpreted.
Comprehension
Popularity: 11% [?]
A Brief Look At The Dark Side
Ian Kaufman March 2005
We’ve Been Hacked! Or have we?
* Recently, 3 machines were compromised
* How did we find out? IRC traffic caught going to the machines
* No evidence of root compromise detected
* Same account/password across all 3 machines via Netinfo Database – check out the CPP document about securing Netinfo! http://www.lbl.gov/ITSD/Security/systems/mac_guidelines.html
* This was not an OS X specific problem!
* The password was guessed, was not a “good” password
Passwords – How Strong Are They?
* Fortunately, OS X has a built in password checker – the Keychain!
* Create a new Keychain, and in the password dialog box, click the “i” button
Popularity: 12% [?]
What Is Phishing?
* Phishing, also referred to as brand spoofing, as it is a
variation on “fishing,” the idea being that bait is thrown out with
the hopes that while most will ignore the bait, some will be
tempted into biting.
o Phishing is the act of sending a communication to a
user falsely claiming to be an established legitimate enterprise in
an attempt to scam the user into surrendering private information
that will be used for identity theft.
o The communication (usually email) directs the user to
visit a Web site where they are asked to update personal
information, such as passwords and credit card, social security,
and bank account numbers, that the legitimate organization already
has. (more…)
Popularity: 14% [?]
Administrative Issues – cont.
* The goal of the course
o Promo to my wonderful profession ?
o An overall overview on the IT (Information Technology) field
o Some needed background for the MBA program,
o … and the most important: Enjoying learning about the amazing IT world!
(more…)
Popularity: 34% [?]
