Paul Dempsey
Director of Electronic Communication
Dickinson College
* Introduced February 2005
* New type of web map
* Innovative application of various web technologies
Google Maps
Technology
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Popularity: 8% [?]
Archive for the ‘Internet’ Category
Adding Google Maps to Your College Website
Wednesday, June 2nd, 2010SEO Tutorial
Friday, May 28th, 2010 * What is SEO
* Industry Research
* SEO Process
* Technical aspects of SEO
* Social Media – MySpace Optimization
* Measuring SEO success
* SEO Tools
What is SEO ( Search Engine Optimization )?
* The process of improving web pages so they rank higher in search engines for your targeted keywords.
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / Relevance
Key Factors
Content Relevance
Where are the Organic Results?
Organic
Industry Research – Who gets the clicks?
The vast majority of clicks — roughly 60 percent, go to organic listings.
Source: Enquiro, 2006
Organic Clicks vs Paid Clicks
Industry Research: Organic SEO is the most popular form of SEM
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Popularity: 22% [?]
The Secrets of News Search Engine Optimization
Friday, May 28th, 2010by Greg Jarboe, President of SEO-PR
Can a public relations veteran be a search engine optimization expert?
* I’ve been called “a pioneer in the field of using search engine optimization in combination with press releases” by Lee Odden’s Online Marketing Blog
* My “search engine optimization wizardry” has been praised by KDPaine’s One-Minute Benchmarking Bulletin
In 2002, Google News blended press releases into search results
According to one blogger, universal search plays to our strengths in PR
* “One can’t help but notice that if Greg Jarboe had gone to Google and designed universal search himself he likely couldn’t have designed it (better) to play into his strength areas in news and PR related issues.”
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Popularity: 21% [?]
Straight from Google
Friday, May 28th, 2010by Matt Cutts
How does Google crawl?
We crawl roughly in decreasing order of PageRank
What’s PageRank?
What’s PageRank?
The number and importance of links pointing to you.
What’s PageRank?
Avoid Backlink Obsession (BO)
“Why are my 297 links:
1 x PR7 + 25 x PR6 + 151 x (PR5 and PR4) + 120 x (PR3)
are nothing in Google’s eyes compared with my competitor’s site which only has got 59 links
(4 x PR6 + 38 x PR5 + 17 x PR4)
That site is the first for the normal KW query and for allinanchor. How can it be true?”
How does Google rank pages?
You want to be relevant and reputable
Being Relevant
Ask yourself:
o What do I love?
o What am I really good at doing?
o What do I have to say?
SEO tips: keywords
o Think about the keywords that users will type. Include them naturally in your posts
“usb drive”
“thumb drive”
“flash drive”
“pen drive”
o ALT attribute are handy (3-4 relevant words)
o Don’t forget image search, videos, etc.
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Popularity: 5% [?]
About Facebook……
“Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.”
Popularity: 6% [?]
