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Marketing With Facebook, Twitter, and MySpace

Search Engine Marketing

* Website
* Search Engine Optimization
* Press Release Management
* Social Networking Filters
* Measurement Strategies
* Reporting and Evaluation

Introduction

Goals of Website Marketing
Sending Traffic
Using Social Media
Measuring Traffic

Adding Entries Into Google
Press Releases Fastest Way to Add to Google
Blogs Second Fastest Way to Add To Google
Meta Tags Takes Weeks

Removing Entries From Google
Once Posted, Entries Cannot Be Retracted

The Way Google Works

Topics of Discussion

* The Way Google Works
* Social Networking
o Facebook
o Twitter
o MySpace
* Sending Traffic To Your Website

Google Technology

* Meta Tags
* Twitter Titles
* Facebook Titles
* MySpace Titles
* Blog Space

Meta Tags

Google Reads the Meta Tags

Case Study: The Edge at Reno Student Housing

Google Search
Facebook Listing
Twitter Listing
MySpace Listing
Blog
Published Press Release

Using Facebook

* Facebook Account Names
* Facebook Titles
* Facebook Content
* Using TinyURL
* Measurement of Traffic

Marketing With Twitter

* Titles Are Important – Indexed Into Google
* Refer Users Back to Your Website
* Followers are Not as Important As Links

MySpace Marketing

* MySpace Titles
* MySpace Searches
* MySpace Reference to URL
Using Social Media

* Drive Traffic To Your Website
* Measure Effectiveness
* Know Where Your Leads Come From
* Profile Demographics
* Chart Referral Statistics
* Work with Referral Sites